ROCK PURPLE

Rock Purple is an independent artist from Finland whose debut, The Beginning of the Purple, is an album and a film conceived as a single work, released worldwide on 9 September 2026. A brand-new artist name has no search footprint, and the project needed a home on the open web that the artist owns outright, away from streaming platforms and social feeds, in place before release day.

A cinematic single-page launch site: a dark identity, a custom preloaded display face for the wordmark, the lead single "Two Sides" linked to YouTube, and direct routes out to Spotify, Apple Music, Instagram, TikTok and YouTube. Underneath sits a technical SEO and structured-data layer built from scratch: hand-written metadata, a canonical URL, typed Open Graph, and a Schema.org JSON-LD graph tying artist, album, film and release date together as one entity.

Rock Purple is an independent recording artist from Finland. His debut, The Beginning of the Purple, is an album and a film conceived as a single work, and it was released worldwide on 9 September 2026. Bruno Jaamaa designed and built the artist's website and its search groundwork as freelance client work. The site was live at rockpurple.com by June 2026, about three months before the release.

A brand-new artist name has no search footprint. The brief was to give the project a home on the open web that the artist owns outright, away from streaming platforms and social feeds, and to prepare it so that a search for the name leads back to that home by release day.

The site opened as a cinematic single-page launch page: a dark identity, a custom display face for the wordmark, the lead single "Two Sides" linked through to YouTube, and direct routes out to Spotify, Apple Music, Instagram, TikTok and YouTube. It read as a teaser for the release rather than a conventional band site, restrained and built around one date.

The second half of the job was SEO, done from scratch. The site shipped with a technical SEO and structured-data layer that most artist pages never get: hand-written metadata, a canonical URL, Open Graph typed as an album, and one connected Schema.org graph describing the artist, the single, the album, the film and the release.

The site was updated in September 2026 for the release. It now carries the track list, two music videos and the full album. Jaamaa did the design, the build and the whole SEO layer on his own.

A React single-page app built with Vite and TypeScript, styled with Tailwind on a small custom token palette. A custom display typeface is preloaded for the wordmark so the hero renders without a flash of fallback text. The page ships as an installable PWA with a web manifest, an apple-touch-icon, an SVG favicon and a themed status bar. It is static, fast and cheap to host, which is the right shape for a launch page that has to survive a traffic spike on release day.

The SEO and structured-data layer is the larger part of the engineering. The page carries a hand-written meta description and keyword set, a canonical URL, and index and follow robots directives. Open Graph is typed as music.album with a music:release_date of 2026-09-09 and a music:musician link, so link previews render as an album rather than a generic card; Twitter/X gets a summary_large_image card.

On top of that sits a Schema.org JSON-LD @graph that ties the project together as one entity: a MusicGroup (with sameAs links to the streaming and social profiles), MusicRecording nodes for the songs, a MusicAlbum and a Movie node for the film, an Event for the release date, and the WebSite itself. One connected graph lets search engines and AI crawlers read the artist, the record, the film and the launch as a single work.