Healthcare marketplace redesign</healthcare marketplace redesign>
Healthcare marketplace redesign
Redesign, then the admin portal and CRM now in use, for a healthcare startup.
SPECIFICATIONS
| ROLE | PROJECT LEAD |
|---|---|
| DATE | Aug 2026 to present |
| TYPE | UX REVIEW + REDESIGN |
| STATUS | ONGOING · CLIENT UNNAMED |
| STACK | ux review · design system · admin portal · crm · lead automation · integrations · react · tailwind +1 more |
| LINKS | none public |
| COURSE / TEAM | Through Startup Link, University of Melbourne · unpaid · a team of six students, led informally by Jaamaa as Technical Officer, Projects; teammates owned and presented their own sections of the review |
The client is a healthcare marketplace startup that connects locum doctors with hospitals without an agency in between.
== WHAT IS THIS ==
An unpaid engagement, through Startup Link at the University of Melbourne, for a healthcare marketplace startup that connects locum doctors with hospitals without an agency. Bruno Jaamaa worked with a team of six students, which he led informally. He reviewed the startup’s marketing site, operations portal and iOS app and redesigned them as one system, built as a clickable prototype. He then upgraded the company’s admin portal and CRM into a single system and built the version currently in use, with automation for lead intake and locum doctor onboarding and a connector layer so it can plug into the other applications they already run. The client is not named here.
== </stack and architecture> ==
ux review · design system · admin portal · crm · lead automation · integrations · react · tailwind · swiftui
The review was written so that it could be argued with line by line: each finding is tied to a surface, a severity and a fix. Colour, type and spacing were declared once as tokens and carried through the design system and its guidelines. The redesign was built far enough to click, in React and Tailwind on the web and SwiftUI for the app, so that it could be compared with the live product and handed to whoever builds next.
The admin portal and CRM that followed are one system rather than two: the records, the lead intake and the doctor onboarding share one place, and a connector layer sits between it and the company's other applications so they can keep running alongside it.
== </gallery> ==
role & context
Through Startup Link, University of Melbourne · unpaid · a team of six students, led informally by Jaamaa as Technical Officer, Projects; teammates owned and presented their own sections of the review. He worked directly with both co-founders and their engineering lead, and wrote the code of the redesign prototype. On the follow-on project he leads a student engineering team and built the admin portal and CRM the company uses today. The client is not named on this site.
== </the story> ==
The client is a healthcare marketplace startup that connects locum doctors with hospitals without an agency in between. It is not named on this site. The engagement came through Startup Link, the University of Melbourne's student-run startup programme, where Bruno Jaamaa is Technical Officer, Projects. It was unpaid and was staffed by a team of six students, which he led informally; teammates owned and presented their own sections of the review. It began in August 2026, and the team presented its review in early September.
The startup's product runs on three surfaces: a marketing site, an operations portal and an iOS app. The brief was to review them against each other and bring them together.
Jaamaa reviewed the marketing site, the operations portal and the iOS app and redesigned them as one system. He built the landing page and its design elements, built a design system for the redesign, and wrote design guidelines based on UX principles. He wrote the code of the prototype, and worked directly with both co-founders and their engineering lead. Every screen on this page is that prototype, running on his own address with invented data, or a page of the team's review. None of them is the company's live product.
One finding carries the review. In the existing portal, posting one shift took five screens for six required fields. In the redesign it is one screen.
About a week after the presentation, the founder published a new brand system based on the team's recommendation and relaunched the company's site.
Two follow-on projects came out of it. Jaamaa designed hospital onboarding dashboards for eight types of facility, which were proposed to the company. The second is the admin portal and CRM. Leading a student engineering team through Startup Link, he upgraded the company's admin portal and CRM into a single system and built the version currently in use. It automates lead intake and locum doctor onboarding, and a connector layer lets it plug into the other applications the company already runs.
ONGOING · CLIENT UNNAMED